{"id":15706,"date":"2022-06-03T09:32:17","date_gmt":"2022-06-03T07:32:17","guid":{"rendered":"https:\/\/ehrl.ee\/?p=15706"},"modified":"2022-06-03T09:40:38","modified_gmt":"2022-06-03T07:40:38","slug":"the-secret-to-see-your-guests-come-back","status":"publish","type":"post","link":"https:\/\/ehrl.ee\/en\/2022\/06\/03\/the-secret-to-see-your-guests-come-back\/","title":{"rendered":"The secret to see your guests come back"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31,2],"class_list":["post-15706","post","type-post","status-publish","format-standard","hentry","category-media","category-blog"],"acf":{"post_external_url":"https:\/\/ehrl.ee\/en\/2022\/06\/03\/the-secret-to-see-your-guests-come-back\/","block_repeater":[{"space":false,"flexible_content":[{"acf_fc_layout":"one_column_block","is_files_block_for_one":false,"one_column":"<p><strong>The secret to see your guests come back<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"not_responsive alignright wp-image-15700 size-medium\" src=\"https:\/\/ehrl.ee\/wp-content\/uploads\/2022\/06\/LOYALTY-VISUAL-2-002-300x170.png\" alt=\"\" width=\"300\" height=\"170\" srcset=\"https:\/\/ehrl.ee\/wp-content\/uploads\/2022\/06\/LOYALTY-VISUAL-2-002-300x170.png 300w, https:\/\/ehrl.ee\/wp-content\/uploads\/2022\/06\/LOYALTY-VISUAL-2-002-160x90.png 160w, https:\/\/ehrl.ee\/wp-content\/uploads\/2022\/06\/LOYALTY-VISUAL-2-002.png 629w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>No need to convince anyone anymore: it is much more profitable to keep your guests loyal than to go out and advertise for new ones. But then, that\u2019s easier said than done! With a good Central Data Management solution, you can easily store, identify and segment your guests\u2019 key data to provide them with a personalised experience during their stay, and then win them back with tailor-made offers that hit the spot. If you\u2019re there, well done! You\u2019ve done the hard work and should already be seeing more and more of your customers coming back to stay. But you still have a secret weapon to deploy in order to charm your customers for good: a real loyalty program, the kind that makes people want to stay and gives them a real sense of loyalty! As you would expect, if we talk about this, it\u2019s because we have what you need to help you implement it for your hotels. Our Central Data Management solution includes a loyalty program module, directly integrated with the <a href=\"https:\/\/www.d-edge.com\/?utm_source=sponsored&amp;utm_medium=google-ads&amp;utm_campaign=search-marketing&amp;utm_term=brand-protection&amp;gclid=EAIaIQobChMIxo_D1-GQ-AIV3QWiAx0JhQ_PEAAYASAAEgIwl_D_BwE\"><strong>D-EDGE<\/strong><\/a> CRS, and therefore with our Booking Engine. And it\u2019s the detail that makes the difference!<\/p>\n<p><strong>Why is it smarter to opt for a loyalty program that is connected to your Booking Engine?\u00a0<\/strong><\/p>\n<ul>\n<li>You can create targeted emailing campaigns to differentiate your hotel from you competitors and OTAs. Therefore, you generate more traffic on your website and increase direct bookings.<\/li>\n<li>Your guests can use their loyalty rewards when they book on your website: you increase your direct bookings.<\/li>\n<li>You can automate regular communications to your loyalty programme members about the perks they can use or the next-level status they\u2019re about to reach.<\/li>\n<li>Your guests will be even more eager to come back as they will feel special, increase their benefits each time, and be offered exclusive rates.<\/li>\n<li>You can use your loyalty program to highlight your amenities and services, and thus increase your upselling (room upgrade, discount on your restaurant, room service, spa\u2026) And finally, you manage your entire distribution from your CRS, without having to worry about connectivity between your PMS and your Guest Management solution. Everything is streamlined and centralised in a single entry point.<\/li>\n<\/ul>\n<p><strong>D-EDGE<\/strong> offers a comprehensive Guest Management platform to help you nurture the relationship with your guests.<\/p>\n<p>Want to try? Ask for a demo: <a href=\"https:\/\/bit.ly\/3MH6HD\">https:\/\/bit.ly\/3MH6HD<\/a><\/p>\n"}]}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The secret to see your guests come back - Eesti Hotellide ja Restoranide Liit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ehrl.ee\/en\/2022\/06\/03\/the-secret-to-see-your-guests-come-back\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The secret to see your guests come back - Eesti Hotellide ja Restoranide Liit\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ehrl.ee\/en\/2022\/06\/03\/the-secret-to-see-your-guests-come-back\/\" \/>\n<meta property=\"og:site_name\" content=\"Eesti Hotellide ja Restoranide Liit\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-03T07:32:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-03T07:40:38+00:00\" \/>\n<meta name=\"author\" content=\"Kristi Toiger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristi Toiger\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ehrl.ee\\\/en\\\/2022\\\/06\\\/03\\\/the-secret-to-see-your-guests-come-back\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ehrl.ee\\\/en\\\/2022\\\/06\\\/03\\\/the-secret-to-see-your-guests-come-back\\\/\"},\"author\":{\"name\":\"Kristi Toiger\",\"@id\":\"https:\\\/\\\/ehrl.ee\\\/#\\\/schema\\\/person\\\/0f299454a508a1e32bf95f0d02e7fb94\"},\"headline\":\"The secret to see your guests come back\",\"datePublished\":\"2022-06-03T07:32:17+00:00\",\"dateModified\":\"2022-06-03T07:40:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ehrl.ee\\\/en\\\/2022\\\/06\\\/03\\\/the-secret-to-see-your-guests-come-back\\\/\"},\"wordCount\":8,\"articleSection\":[\"Media\",\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ehrl.ee\\\/en\\\/2022\\\/06\\\/03\\\/the-secret-to-see-your-guests-come-back\\\/\",\"url\":\"https:\\\/\\\/ehrl.ee\\\/en\\\/2022\\\/06\\\/03\\\/the-secret-to-see-your-guests-come-back\\\/\",\"name\":\"The secret to see your guests come back - Eesti Hotellide ja Restoranide Liit\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ehrl.ee\\\/#website\"},\"datePublished\":\"2022-06-03T07:32:17+00:00\",\"dateModified\":\"2022-06-03T07:40:38+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ehrl.ee\\\/#\\\/schema\\\/person\\\/0f299454a508a1e32bf95f0d02e7fb94\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ehrl.ee\\\/en\\\/2022\\\/06\\\/03\\\/the-secret-to-see-your-guests-come-back\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ehrl.ee\\\/en\\\/2022\\\/06\\\/03\\\/the-secret-to-see-your-guests-come-back\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ehrl.ee\\\/en\\\/2022\\\/06\\\/03\\\/the-secret-to-see-your-guests-come-back\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ehrl.ee\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The secret to see your guests come back\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ehrl.ee\\\/#website\",\"url\":\"https:\\\/\\\/ehrl.ee\\\/\",\"name\":\"Eesti Hotellide ja Restoranide Liit\",\"description\":\"Just another WordPress site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ehrl.ee\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ehrl.ee\\\/#\\\/schema\\\/person\\\/0f299454a508a1e32bf95f0d02e7fb94\",\"name\":\"Kristi Toiger\",\"url\":\"https:\\\/\\\/ehrl.ee\\\/en\\\/author\\\/kristi\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The secret to see your guests come back - Eesti Hotellide ja Restoranide Liit","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ehrl.ee\/en\/2022\/06\/03\/the-secret-to-see-your-guests-come-back\/","og_locale":"en_US","og_type":"article","og_title":"The secret to see your guests come back - Eesti Hotellide ja Restoranide Liit","og_url":"https:\/\/ehrl.ee\/en\/2022\/06\/03\/the-secret-to-see-your-guests-come-back\/","og_site_name":"Eesti Hotellide ja Restoranide Liit","article_published_time":"2022-06-03T07:32:17+00:00","article_modified_time":"2022-06-03T07:40:38+00:00","author":"Kristi Toiger","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kristi Toiger"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ehrl.ee\/en\/2022\/06\/03\/the-secret-to-see-your-guests-come-back\/#article","isPartOf":{"@id":"https:\/\/ehrl.ee\/en\/2022\/06\/03\/the-secret-to-see-your-guests-come-back\/"},"author":{"name":"Kristi Toiger","@id":"https:\/\/ehrl.ee\/#\/schema\/person\/0f299454a508a1e32bf95f0d02e7fb94"},"headline":"The secret to see your guests come back","datePublished":"2022-06-03T07:32:17+00:00","dateModified":"2022-06-03T07:40:38+00:00","mainEntityOfPage":{"@id":"https:\/\/ehrl.ee\/en\/2022\/06\/03\/the-secret-to-see-your-guests-come-back\/"},"wordCount":8,"articleSection":["Media","Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ehrl.ee\/en\/2022\/06\/03\/the-secret-to-see-your-guests-come-back\/","url":"https:\/\/ehrl.ee\/en\/2022\/06\/03\/the-secret-to-see-your-guests-come-back\/","name":"The secret to see your guests come back - Eesti Hotellide ja Restoranide Liit","isPartOf":{"@id":"https:\/\/ehrl.ee\/#website"},"datePublished":"2022-06-03T07:32:17+00:00","dateModified":"2022-06-03T07:40:38+00:00","author":{"@id":"https:\/\/ehrl.ee\/#\/schema\/person\/0f299454a508a1e32bf95f0d02e7fb94"},"breadcrumb":{"@id":"https:\/\/ehrl.ee\/en\/2022\/06\/03\/the-secret-to-see-your-guests-come-back\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ehrl.ee\/en\/2022\/06\/03\/the-secret-to-see-your-guests-come-back\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ehrl.ee\/en\/2022\/06\/03\/the-secret-to-see-your-guests-come-back\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ehrl.ee\/en\/"},{"@type":"ListItem","position":2,"name":"The secret to see your guests come back"}]},{"@type":"WebSite","@id":"https:\/\/ehrl.ee\/#website","url":"https:\/\/ehrl.ee\/","name":"Eesti Hotellide ja Restoranide Liit","description":"Just another WordPress site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ehrl.ee\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/ehrl.ee\/#\/schema\/person\/0f299454a508a1e32bf95f0d02e7fb94","name":"Kristi Toiger","url":"https:\/\/ehrl.ee\/en\/author\/kristi\/"}]}},"_links":{"self":[{"href":"https:\/\/ehrl.ee\/en\/wp-json\/wp\/v2\/posts\/15706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ehrl.ee\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ehrl.ee\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ehrl.ee\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/ehrl.ee\/en\/wp-json\/wp\/v2\/comments?post=15706"}],"version-history":[{"count":2,"href":"https:\/\/ehrl.ee\/en\/wp-json\/wp\/v2\/posts\/15706\/revisions"}],"predecessor-version":[{"id":15708,"href":"https:\/\/ehrl.ee\/en\/wp-json\/wp\/v2\/posts\/15706\/revisions\/15708"}],"wp:attachment":[{"href":"https:\/\/ehrl.ee\/en\/wp-json\/wp\/v2\/media?parent=15706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ehrl.ee\/en\/wp-json\/wp\/v2\/categories?post=15706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}