Aeg ja koht: 11.05.2023, kl 10-17, Nordic Hotel Forum, Viru väljak 3, Tallinn
Päeva kestus koos kohvipauside ja lõunaga on 7 tundi.
Koolitaja: Scott Diel
NB! Koolitus toimub inglise keeles.
Koolitustel osalemine on tasuta.
Teemad:
- Maslow’s content value pyramid: Cheerleading content, sales-driving content, and emotionally-connecting content
- Good content vs. bad content – can good/bad be objectively judged?
- The content idea generation greenhouse: a system to help bad ideas evolve into good ones; how to keep and grow ideas
- The creative brief as a tool to guide content—ensuring content supports the overal strategic- and business goals of the organization.
- Case studies and examples from our region and beyond
- External resources for better content and how to effectively use them
- On being a slave to SEOs
- Al in your toolbox: ChatGPT and its usefulness in content creation
- Content creation exercises as a group and individually
Info ja registreerimine: www.puhkaeestis.ee